In response to requests by its customers, Plastic Omnium is launching its new Ecosourcing ‘doorstepping’ service giving local authorities a greater understanding of their residents’ recycling habits using face-to-face contact. Doorstepping has been tried and tested in mainland Europe by the company to change householder behaviour by monitoring their current recycling habits and then offering motivational feedback and advice.

Plastic Omnium’s doorstepping team can contact thousands of householders a day. It bridges the gap between how much householders believe they’re recycling and their actual waste habits.

A typical campaign has two distinct elements.

The first ‘bench-marking’ stage is used to survey current recycling behaviour and identify collection needs. For example, a resident might request a wheeled container, instead of a kerbside box, to help them recycle more. This also helps engage residents in the recycling movement.

Plastic Omnium then identifies householders in need of changing their recycling behaviour which is the second stage of doorstepping - implementing a highly targeted and fully integrated communications campaign. This can comprise return face-to-face meetings, leaflets, text messaging, roadshows, direct mail, web support and a whole range of other methods.

Doorstepping is a continual chain of communications to identify the successful recyclers and those who are failing - rewarding the winners and guiding those in need of help.

The whole programme is further supported, if required, by Plastic Omnium’s Ecosourcing identification and weighing system which corroborates recycling performance by measuring waste output at householder level. It’s this information that’s compared with householder feedback on the doorstep.

The aim of this campaign is to motivate householders to increase recycling and to educate them on why it’s important to recycle.

Simon Dutta, marketing director of Plastic Omnium said, “this process works. We offer many types of services and door-to-door contact with the householder is the preferred choice by many of our customers. Indeed the Government fully supports this scheme and recognises it as best practice.”

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Editors’ notes:
NowRecycle.co.uk is a trading style of Plastic Omnium Systems Ltd - a European market leader in waste containment solutions that provides a wide range of waste containers and services including wheeled bins, litter bins, banks, composters and sacks. It is part of the International Plastic Omnium Group, a world leader in contract waste container solutions with worldwide sales of more than £1.8 billion. It employs over 9,000 people in 25 countries, across four continents, in manufacturing and service solutions for the automotive, environment and performance plastic products.

Press Contact: Simon Dutta, N European Marketing Director, Plastic Omnium Urban Systems Ltd
Telephone: 01952 582 583

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