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4th July 2007

Plastic Omnium’s Plastic Collection

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Plastic Omnium has launched a new recycling bin collection called ibac designed to aesthetically enhance the environment and boost waste streaming.

With a choice of pastel, pearlescent and translucent shades, ibacs have the potential to become the bin of choice for the more discerning householder. Enabling users to see their waste levels makes people more aware of their waste habits which in turn, helps reduce waste outputs. Sorting behaviours improve with ibac as yellow bins represent packaging, blue denote paper and green for glass.

The ibac range is also fitted with Clip-Com, Plastic Omnium’s innovative new communication tool. Clip-Com is a transparent sheet that clips onto individual bins, carrying any type of information a resident or employee finds helpful.

Simon Dutta, marketing director of Plastic Omnium, said, “ibac is about as desirable as a bin gets! It’s the first choice for users who want a bin that looks good and can improve waste sorting. Local authorities looking to improve recycling rates now have a colourful solution!”

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Editors’ notes:
NowRecycle.co.uk is a trading style of Plastic Omnium Systems Ltd - a European market leader in waste containment solutions that provides a wide range of waste containers and services including wheeled bins, litter bins, banks, composters and sacks. It is part of the International Plastic Omnium Group, a world leader in contract waste container solutions with worldwide sales of more than £1.8 billion. It employs over 9,000 people in 25 countries, across four continents, in manufacturing and service solutions for the automotive, environment and performance plastic products.

Press Contact: Simon Dutta, N European Marketing Director, Plastic Omnium Urban Systems Ltd
Telephone: 01952 582 583

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